Blockchain Protocols and Business
Business on the Blockchain
Blockchain technology has the potential to provide solutions to various problems businesses routinely encounter. Industries such as finance, banking, and accounting have already started to research the possible applications of this technology, and many have already moved to testing their own private blockchains.
Future Business Applications for Blockchain
There are already many projects that have moved past the test phase and are already moving towards incorporating blockchain technology. In this module, we’ll take a look at how blockchains are being put into use today.
Every single transaction you’re a part of needs trust to be executed. You have to trust the vendor to deliver on your purchase. The vendor needs a guarantee that the buyer will pay. Trust is even being put in the currency used to make the purchase. But not every transaction goes straight from buyer to seller. Products are sold, bought, and resold several times, and are often transported by several different handlers. Trust is needed for each step of the supply chain.
Currently, trust is established through business history, credit or complex contracts. Consumer lack of trust causes “friction”, and that ends up costing both producers and consumers money. Disputes must be dealt with in court, which is neither time or cost efficient. Getting something from point “a” to point “b” might seem simple, but in the real world transporting goods is insanely complex. The result is a non-transparent supply chain where many parties are left in the dark.
The core part of the supply chain is producers and consumers being connected by third parties. As we mentioned above, very few companies have the ability to fulfill online orders and any that maintains inventory is going to have to deal with third party producers, re-sellers and transporters.
LOTS OF POSSIBILITIES FOR PROBLEMS
All of these problems cost money, and most of that cost will ultimately get passed on to the consumer. It’s a closed system that operates on a lot of faith, and that doesn’t always work out. The blockchain can offer transparency that could reduce recalls, shipping times and cost.
HOW CAN BLOCKCHAINS HELP MAINTAIN TRUST & ACCOUNTABILITY?
The term blockchain is thrown around loosely, but there’s an important distinction to make. Blockchains like Bitcoin and Ethereum are what are known as open blockchains. Anyone can use them while maintaining a certain level of anonymity, but the information that is transmitted is public.
A permissioned blockchain that partially maintains the same structure could offer the solutions to these supply chain problems. the parties are known but the information transacted is restricted to permissioned parties. This type of blockchain is perfect for business. Business entities aren’t going to throw around their proprietary information to be seen by the public and competitors. They want to operate on a need to know basis. A permissioned blockchain allows businesses to do exactly that.
TRUST AMONG UNTRUSTED PARTIES
But how can a blockchain address a “damaged goods” scenario that we described above? The answer is that blockchain alone can’t do this. It can, however, be paired with something called the Internet of Things and act as a permanent immutable ledger. The Internet of Things describes the interconnectivity of everyday objects via the internet. Ever hear about someone using their phone to control their thermostat? That’s the Internet of Things in action. While the term describes everyday objects, the IoT can also describe a network of sensors. And these sensors could be used to transmit data to the blockchain.
Let’s use food as an example. Produce has to be kept at a certain temperature, or the shipment can spoil or even become unsafe. There are thousands of recalls of unsafe products each year and several outbreaks of foodborne disease, with some even resulting in death. By using the IoT paired with a blockchain, temperature data could be constantly monitored. If the temperature could be monitored by sensors, so could other conditions, like humidity, idle time, and any bumps or jostling of cargo. If any of these sensors detect a condition outside of the predetermined range, that data would be permanently recorded on the blockchain, alerting the appropriate parties that the shipment has fallen out of agreed upon range. At that point, the receiver can refuse the shipment. If the shipment meets conditions, it is then accepted with the assurance that the shipping conditions were okay. This transparency given to proper parties can give producers and consumers alike more confidence in their purchases and consumption.
IT’S ALREADY HAPPENING
We are already seeing blockchains putting these plans in action. Projects like IOTA and Waltonchain are using different methods to track products along the shipping process. While these cases are still in their test stage, early results seem promising. While the blockchain may not revolutionize the supply chain overnight, it wouldn’t be surprising to see a gradual shift towards the technology over time.
It is important to note that the blockchain doesn’t completely solve all of the problems facing supply chain management. These systems are only as good as the data that goes into them. An example that illustrates this principle is that a warehouse worker could just put an ice cube on a sensor even when the temperature control within a distribution facility fails. Of course, blockchain technology still improves the current situation by making it harder for a distributor to get away with damaging a good, but it’s not magic nor perfect.